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Do you want to achieve rapid exposure and growth for your business at a relatively low cost? If so, look no further than competitions! A well-executed competition is a great way to create buzz and position your business to achieve success. But wait! Before you undertake this strategy, you must be aware of the law and any rules and regulations governing the use of your proposed competition.

Along with the general rules, I will focus on the use of competitions on social media, by looking at the operation of the Spam Act 2003, and the unique competition policies of each social media platform.

Read more of Katherine’s article for Dynamic Business here.